WE ARE ENGINEERED TO MOVE
0:00 / 0:00

HOMETOWN HERO

Ryan Medrano

YOUTUBE LINK

Hometown Hero follows Ryan Medrano, a T38 Paralympic athlete with cerebral palsy and a proud representative of El Paso, Texas. A two-time Paralympic silver medalist, Ryan has competed on one of the biggest stages in adaptive sports, but his story goes far beyond the medals

In this film, Ryan shares his connection to El Paso and what it means to represent the city he calls home. Through his perspective, we explore the mindset, determination, and resilience that have shaped his journey both as an elite athlete and as a person.
0:00 / 0:00

Kinetra Featured on KVIA ABC 7 News

KVIA NEWS STORY

KVIA ABC-7 highlights Kinetra’s mission to advance representation for adaptive and Paralympic athletes through media, apparel, and innovation. At KINETRA, we believe strength comes in many forms. Through cinematic storytelling and adaptive media, we’re working to change the way the world sees disability by putting adaptive athletes, their stories, and their achievements in the spotlight.
0:00 / 0:00

SISYPHUS A CONTINUOUS CLIMB

Derik Smith

YOUTUBE LINK

Sisyphus: A Continuous Climb follows adaptive track and field athlete Derik Smith as he reflects on overcoming a rare childhood bone cancer (pseudarthrosis of the tibia/NF1), choosing amputation to pursue his athletic passion, and his relentless drive in the discus and jump rings.

Like Sisyphus pushing the boulder up the mountain, chasing a dream isn't about avoiding failure, it's about finding the strength to get back up and push one more time.
0:00 / 0:00

OFF YOUR FEET COMEDY EVENT

Rolling With the Homies is a nonprofit dedicated to creating inclusive experiences and bringing people together through the disability and adaptive community. Their mission is centered around connection, representation, and making sure everyone has a place to participate and feel included.

Last weekend, we organized and co-hosted Off Your Feet, a comedy event centered around the disability community in Austin. It was an incredible night filled with laughter, connection, and community. Want to host your own adaptive event? Email us at kinetra915@gmail.com and let’s make it happen.

Stories That Move People

We partner with medtech companies, adaptive athletes, nonprofits, and organizations to create cinematic campaigns that turn meaningful work into stories people remember. From athlete-driven films and nonprofit storytelling to product launches and brand campaigns, we combine filmmaking, photography, and creative direction to bring each story to life.

Our work is rooted in the adaptive community, giving us a unique perspective at the intersection of human performance, healthcare, technology, and sport. We don’t just document what organizations are doing, we capture the people, purpose, and impact behind it.

Whether you’re launching a new technology, highlighting an athlete, raising awareness for a cause, or building a campaign around your mission, Kinetra Media is here to help tell the story.

Have a story worth telling? Let’s create something together.

Send us an email to discuss collaborations, campaigns, events, and media projects.